Fundraising Policy

Supporting our mission

Every penny donated for the purpose of a specific neonatal unit, piece of kit or initiative goes towards funding our mission of giving every newborn a chance. We often top up those donations from our own resources and fundraising activities to ensure there is a sufficient amount available.

We have regular contact with and provide support to over 50 neonatal units and 3 transport services around the country. We can work with you to support any neonatal unit in England or Wales.

We understand parents’ desire to support the neonatal unit that cared for their Ickle Pickle, and we strive to make this happen. Sometimes, the unit doesn’t need help or hasn’t indicated how they’d like the funds raised to be used, despite our best efforts and follow-ups. In such cases, we redirect donations to similar causes or nearby units. Those funds are never used by us to cover our own costs. Instead, we ensure that every penny goes towards helping other newborns in need.

How do we cover our expenses?

Similar to other organisations, we have our own costs and overheads to manage. We achieve this through a mix of fundraising activities not tied to a specific purpose, merchandise sales, general unrestricted donations, and utilising the Gift Aid component from fundraising activities.

Through a partnership with Run for Charity, we offer life-changing challenge events that allow you to fundraise for the Ickle Pickles. By participating in an event through Run for Charity, you agree to the following terms and conditions:

1. Registration and Sponsorship: Upon signing up for an event, you agree to pay a non-refundable registration fee to secure your place. You also commit to raising the minimum sponsorship amount specified for your chosen event, which will be clearly communicated at the time of registration. Each event has unique registration fees and sponsorship targets, so please ensure you are aware of these details before committing. We reserve the right to withdraw you from the event if you are unable to meet the sponsorship target and/or fail to pay the registration fee by the stipulated deadlines.
2. Responsibility and Commitment: As a participant, you are responsible for organising and managing your fundraising activities to meet the required sponsorship target. You must maintain open communication with us regarding your fundraising progress, which will help us support you in achieving your sponsorship goals.